ShopSEO vs Booster
BOOSTER AI SEO + AEO OPTIMIZER is 4.8★ across 5,262 reviews. Here is where it beats us, where we beat it, and how to tell which side of the line you are on.
ShopSEO: Audit & Fix
Free · $19.99/mo
- Free plan
- Full audit, 50 images, 25 AI credits
- Reviews
- None yet (launched July 2026)
- Trial
- 7 days on Premium
BOOSTER AI SEO + AEO OPTIMIZER
Free · Pro $39/mo ($349/yr) · Premium $69/mo ($619/yr)
- Free plan
- Yes: 50 images/week sync, alt text only, no compression
- Rating
- 4.8★ · 5,262 reviews
- Trial
- 14 days
The table, without the spin.
| Capability | ShopSEO | Booster |
|---|---|---|
| Reviews on the App Store | None yet (launched July 2026) | 4.8★ · 5,262 reviews |
| Free plan | Full store audit and score, 50 images, 25 AI credits/mo | Yes, alt text only, no compression |
| Paid price | $19.99/mo, one tier | $39/mo Pro, $69/mo Premium |
| Free trial | 7 days on Premium | 14 days |
| Audit on the free plan | Complete: every issue visible without paying | Limited on the free plan |
| Guided fix per issue | Yes, a written recommendation, not just an error | Automated fixes, less explanation |
| Accessibility audit | Included | Not offered |
| Structured data validation | Included | Emits rich snippets |
| Broken link scans | 1/mo free, unlimited on Premium | Sitemap and link tools on paid tiers |
| Plan tiers | Two: Free and Premium | Three |
Booster figures verified against the official Shopify App Store listing on 1 September 2026. Pricing in this category changes often, so check the live listing before deciding on price alone.
- The largest review base in the category by a wide margin, and a long track record.
- A genuine AEO push: they shipped a separate llms.txt companion app early.
- Google Search Console integration with 365 days of metrics on Premium.
Choose Booster if: You want the app with the longest review history in the category and are comfortable paying $69/mo to unlock image compression.
- Image compression is gated behind the $69 Premium tier; the free plan does alt text only.
- Uninstall behaviour and rollback are not documented publicly.
- AEO lives in a second app rather than the main product.
Choose ShopSEO if: You want the complete audit on the free plan instead of alt text only, a written fix for every issue, and an accessibility check in the same pass.
Audit your store before you switch anything.
The ShopSEO audit is free and read-only, so you can run it alongside Booster and compare what each one actually catches before changing anything.