ShopSEO vs Booster
BOOSTER AI SEO + AEO OPTIMIZER is 4.8★ across 5,262 reviews. Here is where it beats us, where we beat it, and how to tell which side of the line you are on.
ShopSEO: Audit & Fix
Free · $19.99/mo
- Free plan
- Full audit, 50 images, 25 AI credits
- Reviews
- None yet — launched July 2026
- Trial
- 7 days on Premium
BOOSTER AI SEO + AEO OPTIMIZER
Free · Pro $39/mo ($349/yr) · Premium $69/mo ($619/yr)
- Free plan
- Yes — 50 images/week sync, alt text only, no compression
- Rating
- 4.8★ · 5,262 reviews
- Trial
- 14 days
The table, without the spin.
| Capability | ShopSEO | Booster |
|---|---|---|
| Reviews on the App Store | None yet — launched July 2026 | 4.8★ · 5,262 reviews |
| Free plan | Full store audit and score, 50 images, 25 AI credits/mo | Yes — alt text only, no compression |
| Paid price | $19.99/mo, one tier | $39/mo Pro, $69/mo Premium |
| Free trial | 7 days on Premium | 14 days |
| Audit on the free plan | Complete — every issue visible without paying | Limited on the free plan |
| Guided fix per issue | Yes — a written recommendation, not just an error | Automated fixes, less explanation |
| Accessibility audit | Included | Not offered |
| Structured data validation | Included | Emits rich snippets |
| Broken link scans | 1/mo free, unlimited on Premium | Sitemap and link tools on paid tiers |
| Plan tiers | Two — Free and Premium | Three |
Booster figures verified against the official Shopify App Store listing on 1 September 2026. Pricing in this category changes often — check the live listing before deciding on price alone.
- The largest review base in the category by a wide margin, and a long track record.
- A genuine AEO push — they shipped a separate llms.txt companion app early.
- Google Search Console integration with 365 days of metrics on Premium.
Choose Booster if: You want the app with the longest review history in the category and are comfortable paying $69/mo to unlock image compression.
- Image compression is gated behind the $69 Premium tier; the free plan does alt text only.
- Uninstall behaviour and rollback are not documented publicly.
- AEO lives in a second app rather than the main product.
Choose ShopSEO if: You want the complete audit on the free plan instead of alt text only, a written fix for every issue, and an accessibility check in the same pass.
Booster's pricing is Free · Pro $39/mo ($349/yr) · Premium $69/mo ($619/yr). ShopSEO has two plans: Free, which includes the complete store audit, and Premium at $19.99 a month with a 7-day trial. Whether that is cheaper depends on which features you actually need — the table above is the honest version.
Yes, and it is the sensible way to evaluate it. The ShopSEO audit is read-only and free, so installing it changes nothing about your Booster setup. Just make sure only one app is writing structured data, or your pages will emit conflicting blocks.
You want the app with the longest review history in the category and are comfortable paying $69/mo to unlock image compression.
Ratings, review counts and pricing were verified against the official Shopify App Store listing on 1 September 2026. Figures in this category move quickly — check the live listing before making a decision on price alone.
Audit your store before you switch anything.
The ShopSEO audit is free and read-only, so you can run it alongside Booster and compare what each one actually catches before changing anything.