Free Shopify SEO audit
Score any Shopify store in about 10 seconds.
Three steps, no account.
- 1
Enter your store address
Your .myshopify.com address or your own domain. The store must be public, not behind a password.
- 2
Wait about 10 seconds
The audit reads your homepage, robots.txt and sitemap, then checks a sample of products, collections, pages and blog posts.
- 3
Fix what comes first
Issues are sorted by how much they matter, each with the pages it affects and what to change in Shopify.
What it checks
Enter a store address and get a score out of 100, from a sample of up to 19 pages taken from its sitemap: products, collections, pages and blog posts. Every issue comes with the pages it affects and a written fix. No signup, and the report is on this page, not in your inbox.
ShopSEO checks this across your whole store and fixes it for you. Store audit in the app
- Titles and meta descriptions: missing, duplicated or cut off
- Headings, canonical tags and pages hidden by noindex
- Product structured data: missing, broken or added twice
- Image alt text and social sharing images
- robots.txt, sitemap, HTTPS and homepage redirects
- Response time and page weight
What each number is telling you.
A report you cannot interpret is just a longer way of saying something is wrong.
The score, and what it is not
A weighted roll-up of every check, out of 100. It is useful as a before-and-after marker on your own store and close to meaningless between two different stores. A 40-product shop and a 40,000-product catalog fail different checks at different volumes. Watch the direction it moves, not the absolute number.
Severity
Fix first means the issue keeps pages out of search or breaks what Google shows. Worth fixing is real but bounded. Minor is worth doing when you are already in that part of the admin.
Counts per issue
The number of sampled pages affected, not the number of distinct problems. A missing meta description on five products is one fix applied five times, and on a real catalog usually many more.
The written fix
Every finding carries a written recommendation. If one does not make sense for your store, it is the recommendation that is wrong. Ignore it, and tell us.
The mechanism, not the platitude.
- 01
Templates multiply everything
A Shopify store is a handful of templates rendered thousands of times. A missing field in the product template is not one bug, it is one bug times your catalog. That is why spot-checking a few pages misses so much.
- 02
The damage is invisible until it is not
Nothing on your storefront looks broken when a meta description is empty or a schema block is malformed. You find out when a page that should rank does not, months later, with no obvious cause.
- 03
Imported catalogs are the worst offenders
Products pulled from an ERP or a supplier feed arrive with SKU codes as titles and manufacturer copy duplicated across every variant. That is the highest-volume finding on large stores.
What this usually turns up, and the fix.
Four problems that account for most of what this tool reports on a Shopify store.
The finding
Thousands of products with no meta description
Why it happens
Shopify leaves the field blank and falls back to truncated body copy. Nobody fills it in by hand at catalog scale.
The fix
Write one pattern per product type rather than one description per product. Lead with material and cut, not the brand name.
The finding
Collection pages with duplicate titles
Why it happens
Faceted filters and sort parameters generate near-identical URLs that all inherit the same title.
The fix
Canonicalise the filter and sort parameters, then give the base collection a title that names what is actually in it.
The finding
Structured data emitted twice
Why it happens
The theme outputs a Product block and an app outputs another. They disagree, so Google ignores both.
The fix
Pick one source (usually the app, since it tracks your catalog) and turn the other off.
The finding
Products indexed but not ranking
Why it happens
Descriptions duplicated across variants make the pages near-identical, so Google picks one and drops the rest.
The fix
Make each variant page say something the others do not, or canonicalise variants to the parent product.
What this will not tell you.
Every tool has a boundary. Knowing where this one ends is what keeps you from over-reading it.
- It reads your public storefront, so anything behind a password or a customer login is invisible to it.
- It cannot see your Search Console or analytics data, so it cannot tell you which findings are costing you the most traffic.
- It reports what is wrong. It does not predict what a fix is worth. Anyone who claims to is guessing.
More free tools.
All toolsRun this continuously instead.
Install ShopSEO free, run your first audit in under a minute, and roll back anything you do not like. No credit card, no theme edits, no lock-in.