Forty thousand products is where this stops being optional.
Nobody hand-writes meta descriptions for a catalog this size, which is exactly why large stores accumulate the most findings, and why bulk fixing is the whole point.
Good afternoon. Your score is up 12 points since 2 Sep.
Performance by page type
The problems are the same. The arithmetic is not.
Bulk is the only viable route
Fixing four thousand missing descriptions one at a time is not a plan. Premium removes the cap on bulk optimizations, which is the single feature that matters most at this size.
Imported catalogs are the worst offenders
Products imported from an ERP or a supplier feed arrive with SKU codes as titles and manufacturer boilerplate duplicated across every variant. That is the highest-volume finding on large stores.
Dead links accumulate silently
Bulk deletions and collection restructures generate 404s faster than anyone notices. Unlimited scans on Premium mean you can check after every large change rather than monthly.
Images dominate page weight
A big catalog is a big image library, most of it uploaded at camera resolution. Unlimited image optimization is the other reason large stores end up on Premium.
Schema breaks per template, not per page
One broken product template is forty thousand broken pages. Validating per template is what makes this tractable.
The same $19.99
There is no per-product pricing, no seat pricing and no enterprise tier. A 40,000-SKU store pays what a 40-SKU store pays.
There is nothing to negotiate.
Most SEO apps put a $99 or $499 tier above their standard plan and gate the features large stores actually need behind it. ShopSEO has two plans and Premium is the top one: there is no call to book, no quote to request and no annual commitment. If that turns out to be the wrong model for stores at your scale, we would genuinely like to hear why: tell us.
Questions large stores ask.
Audit it before you commit to anything.
The full audit is on the free plan, so you can see exactly how much work your catalog needs before deciding whether $19.99 a month is worth it.