ShopSEO vs Yoast
Yoast SEO for Shopify is 4.6★ across 162 reviews. Here is where it beats us, where we beat it, and how to tell which side of the line you are on.
ShopSEO: Audit & Fix
Free · $19.99/mo
- Free plan
- Full audit, 50 images, 25 AI credits
- Reviews
- None yet — launched July 2026
- Trial
- 7 days on Premium
Yoast SEO for Shopify
Flat $19/mo ($190/yr — 12 months for the price of 10)
- Free plan
- No — 14-day trial only
- Rating
- 4.6★ · 162 reviews
- Trial
- 14 days
The table, without the spin.
| Capability | ShopSEO | Yoast |
|---|---|---|
| Reviews on the App Store | None yet — launched July 2026 | 4.6★ · 162 reviews |
| Free plan | Full store audit and score, 50 images, 25 AI credits/mo | No — 14-day trial only |
| Paid price | $19.99/mo, one tier | $19/mo flat |
| Free trial | 7 days on Premium | 14 days |
| Audit on the free plan | Complete — every issue visible without paying | No free plan |
| Guided fix per issue | Yes — a written recommendation, not just an error | Best-in-class editorial guidance |
| Accessibility audit | Included | Readability analysis, not an a11y audit |
| Structured data validation | Included | Emits schema |
| Broken link scans | 1/mo free, unlimited on Premium | Not offered |
| Plan tiers | Two — Free and Premium | One |
Yoast figures verified against the official Shopify App Store listing on 1 September 2026. Pricing in this category changes often — check the live listing before deciding on price alone.
- The most trusted name in SEO software, with 13M+ users behind it on WordPress.
- Deliberately simple pricing — one tier, $19, no credit systems to reason about.
- Genuine editorial guidance: readability analysis, an SEO Academy, and published case studies, which almost nobody else in the Shopify category does.
Choose Yoast if: You write a lot of content, want best-in-class editorial guidance, and already have images and speed handled elsewhere.
- No image optimization or compression at all — it is a content-and-metadata tool.
- No free plan, and the smallest review base of the major options.
- No speed tooling, so you will still need a second app for images and performance.
Choose ShopSEO if: You want image, link and accessibility auditing in the same app, and a free plan to try it on.
Yoast's pricing is Flat $19/mo ($190/yr — 12 months for the price of 10). ShopSEO has two plans: Free, which includes the complete store audit, and Premium at $19.99 a month with a 7-day trial. Whether that is cheaper depends on which features you actually need — the table above is the honest version.
Yes, and it is the sensible way to evaluate it. The ShopSEO audit is read-only and free, so installing it changes nothing about your Yoast setup. Just make sure only one app is writing structured data, or your pages will emit conflicting blocks.
You write a lot of content, want best-in-class editorial guidance, and already have images and speed handled elsewhere.
Ratings, review counts and pricing were verified against the official Shopify App Store listing on 1 September 2026. Figures in this category move quickly — check the live listing before making a decision on price alone.
Audit your store before you switch anything.
The ShopSEO audit is free and read-only, so you can run it alongside Yoast and compare what each one actually catches before changing anything.