Two plans. One of them is free.
The complete audit is free, so you can see every issue on your store without paying. Premium is $19.99 a month and removes the caps on fixing them.
Free
$0forever
The full audit, and enough fixing to clear your worst issues.
What you get
- Full store SEO audit and scoring
- Meta tag and alt text editor
- 25 AI credits per month
- 50 product image optimizations
- 10 bulk optimizations
- 1 broken link scan per month
Free, no credit card
Premium
$19.99a month, billed by Shopify
Everything automatic, with the caps taken off.
Everything in Free, plus
- Autopilot: meta tags and alt text for every new product
- AI assistant in Claude, ChatGPT and Cursor (MCP)
- Unlimited bulk optimizations
- Unlimited image optimization
- 5,000 AI credits per month
- Lazy loading for images and video
- Unlimited broken link scans
7-day free trial · billed through Shopify
The full store audit is on the Free plan, so you can see every issue without paying. What Premium removes is the limit on how many you can fix automatically. Billed through Shopify.
Free against Premium, line by line.
| Capability | FreeFree | Premium$19.99/mo |
|---|---|---|
| Audit | ||
| Full store SEO audit and scoring | ||
| Products, collections, pages, blogs, images | ||
| Guided fix recommendation per issue | ||
| Structured data validation | ||
| Accessibility checks | ||
| Continuous re-auditing | ||
| Fixing | ||
| Meta tag and alt text editor | ||
| Automatic meta tags and alt text | ||
| Bulk optimizations | 10 / month | Unlimited |
| AI credits | 25 / month | 5,000 / month |
| Hand-editing | Unlimited | Unlimited |
| Images & links | ||
| Product image optimizations | 50 | Unlimited |
| Lazy loading for images and video | ||
| Broken link scans | 1 / month | Unlimited |
| Billing | ||
| Price | $0 | $19.99 / month |
| Free trial | n/a (free forever) | 7 days |
| Billed through Shopify | ||
| Credit card required | ||
Compare it to what you already pay.
What are you paying for today?
Tick everything in your current SEO stack. Prices are typical published monthly rates for Shopify apps in each category.
Your stack
$102/mo
4 apps, $1,224 a year
With ShopSEO
$19.99/mo
Premium: one app, one bill, 7-day trial
You would save $82.01/mo, $984 a year
Or run the free plan alongside what you already have.
Where we are not the cheapest.
Comparison pages that only flatter the author are worthless. Here is the honest version.
Smart SEO and TinySEO are cheaper
Smart SEO starts at $9.99 and TinySEO at $14, against our $19.99. If monthly price is the only variable, they win it.
Avada's free tier optimizes more images
100 image optimizations a month against our 50. If you plan to stay on a free plan permanently, that is a real difference.
Everyone here has reviews and we do not
Booster has 5,262, Avada 4,327. We launched in July 2026 with none. That is a legitimate reason to wait, and we would rather say it than hide it.
Full, sourced comparisons are on the comparison pages.
Before you pick a plan.
Start on the free plan.
No card, no trial clock, no sales call. Upgrade when a limit actually gets in your way.