Free Shopify SEO tools. No account, no install, no catch.
Built for our own support team first, then opened up. None of them need an account, an email or the app, and nothing you check is stored.
12 more, all free.
Small tools that answer one question properly, each with a page explaining how to read what it gives you.
Shopify theme detector
Find out which theme and apps any Shopify store uses.
The theme's name and versionWhether it came from the Shopify Theme StoreBroken link checker
Every link on a page, tested.
Every link and image on the page404sMeta tag checker
See every title and description on a page, at the length Google shows.
Title and description pixel width against SERP truncationCanonical and robots directivesSERP simulator
See your title and description as a Google result, as you type.
Desktop and mobile previewsTitle and description widths in pixelsAlt text checker
Find every image on a page that a screen reader cannot describe.
Missing and empty alt attributesDuplicate alt text across different imagesImage compressor
WebP, AVIF, JPEG and PNG, compressed in your browser.
WebPSide-by-side quality comparisonSchema validator
Validate JSON-LD against what Google actually requires.
All Schema.org types present on the pageRequired and recommended fields per typeSchema markup generator
JSON-LD for products, FAQs and more, written for you.
ProductValid JSON-LDProduct description word counter
Length, readability and keyword density in one pass.
Word and character countFlesch-Kincaid reading grade301 redirect checker
Follow every hop, find every chain.
Full hop-by-hop chain with status codes301 versus 302robots.txt generator
Build a robots.txt that keeps Shopify's rules and adds yours.
Keeps Shopify's default rulesBlocks filtered and vendor collection URLsllms.txt generator
Tell AI assistants what your store sells.
Written from your real collectionsPrices and stock
Pick by the problem, not by the tool.
Most people arrive knowing the symptom rather than the cause. This maps one to the other.
“I do not know what is wrong”
Start with the full audit. It covers most of what the other tools check, on one page, in one go.
Free Shopify SEO audit“Customers say a link is broken”
Check the page's menus, footer and content. Deleted products leave links behind that Shopify doesn't clean up.
Broken link checker“I like how another store looks”
See which theme it runs, whether it came from the Theme Store, and which apps it uses.
Shopify theme detector“A page is not ranking”
Check its title, description, canonical and robots directives first. A stray noindex explains more of these than anything else.
Meta tag checker“I'm writing a new title and description”
See how they will look in Google as you type, and where they get cut off.
SERP simulator“My pages load slowly”
On a Shopify store, images are usually 60 to 75% of page weight. Start there before touching anything else.
Image compressor“No rich result in search”
Price and availability appear only with valid Product and Offer markup. Duplicate blocks are the usual culprit.
Schema validator“I need structured data but can't write it”
Fill in a short form and copy JSON-LD, or a Shopify snippet that fills itself for every product.
Schema markup generator“I deleted a lot of products”
Bulk deletions generate dead links and redirect chains faster than anyone notices.
301 redirect checker“I want to block AI crawlers or filter pages”
Build a robots.txt.liquid that keeps Shopify's own rules and adds yours on top.
robots.txt generator“AI assistants don't know what I sell”
Write an llms.txt from your own collections and products, so assistants can describe and recommend you.
llms.txt generator“My images have no alt text”
The largest accessibility gap on a typical store by volume, and the cheapest to close.
Alt text checker“My copy is not landing”
Reading grade and sentence length, which move conversion more than word count does.
Product description word counterThere isn't one, exactly.
These are free because they are cheap for us to run and because a merchant who has seen their own audit is a better-informed buyer than one who has read our marketing.
None of them ask for an email. The results appear on the page, and nothing about the store you check is kept.
What they do not do is fix anything. They run once, when you ask, on one page or a sample. The app checks every page, applies the fix, and keeps checking as your catalog changes. That is the actual difference, and it is the honest reason the paid plan exists.
Tools are the sample. The app is the meal.
Everything here runs once, when you ask. ShopSEO runs it continuously and writes you a fix for what it finds.