ShopSEO vs Smart SEO
Smart SEO (Sherpas Design) is 4.9★ across 921 reviews. Here is where it beats us, where we beat it, and how to tell which side of the line you are on.
ShopSEO: Audit & Fix
Free · $19.99/mo
- Free plan
- Full audit, 50 images, 25 AI credits
- Reviews
- None yet — launched July 2026
- Trial
- 7 days on Premium
Smart SEO (Sherpas Design)
Free · Pro $9.99/mo · Business $19.99/mo · Premium $29.99/mo
- Free plan
- Yes
- Rating
- 4.9★ · 921 reviews
- Trial
- 7 days
The table, without the spin.
| Capability | ShopSEO | Smart SEO |
|---|---|---|
| Reviews on the App Store | None yet — launched July 2026 | 4.9★ · 921 reviews |
| Free plan | Full store audit and score, 50 images, 25 AI credits/mo | Yes |
| Paid price | $19.99/mo, one tier | $9.99 / $19.99 / $29.99 per month |
| Free trial | 7 days on Premium | 7 days |
| Audit on the free plan | Complete — every issue visible without paying | Limited |
| Guided fix per issue | Yes — a written recommendation, not just an error | Minimal |
| Accessibility audit | Included | Not offered |
| Structured data validation | Included | Emits schema |
| Broken link scans | 1/mo free, unlimited on Premium | On paid tiers |
| Plan tiers | Two — Free and Premium | Four |
Smart SEO figures verified against the official Shopify App Store listing on 1 September 2026. Pricing in this category changes often — check the live listing before deciding on price alone.
- The lowest prices in the category by some distance — $9.99 for a real paid tier.
- Four tiers means you can grow in small steps rather than doubling your bill.
- A long-established app with a stable 4.9 rating.
Choose Smart SEO if: Budget is the deciding factor and you want the cheapest paid tier available.
- A publicly documented review reports that on uninstall, H1/H2/H3 tags, SEO titles and meta descriptions were removed and the reviewer's site structure was damaged. This is the exact failure mode our rollback design exists to prevent.
- No AI search or AEO feature set.
- Reporting is thin compared to the rest of the category.
Choose ShopSEO if: You want an audit that explains each finding rather than a cheap set of bulk-edit fields.
Smart SEO's pricing is Free · Pro $9.99/mo · Business $19.99/mo · Premium $29.99/mo. ShopSEO has two plans: Free, which includes the complete store audit, and Premium at $19.99 a month with a 7-day trial. Whether that is cheaper depends on which features you actually need — the table above is the honest version.
Yes, and it is the sensible way to evaluate it. The ShopSEO audit is read-only and free, so installing it changes nothing about your Smart SEO setup. Just make sure only one app is writing structured data, or your pages will emit conflicting blocks.
Budget is the deciding factor and you want the cheapest paid tier available.
Ratings, review counts and pricing were verified against the official Shopify App Store listing on 1 September 2026. Figures in this category move quickly — check the live listing before making a decision on price alone.
Audit your store before you switch anything.
The ShopSEO audit is free and read-only, so you can run it alongside Smart SEO and compare what each one actually catches before changing anything.