ShopSEO vs Smart SEO
Smart SEO (Sherpas Design) is 4.9★ across 921 reviews. Here is where it beats us, where we beat it, and how to tell which side of the line you are on.
ShopSEO: Audit & Fix
Free · $19.99/mo
- Free plan
- Full audit, 50 images, 25 AI credits
- Reviews
- None yet (launched July 2026)
- Trial
- 7 days on Premium
Smart SEO (Sherpas Design)
Free · Pro $9.99/mo · Business $19.99/mo · Premium $29.99/mo
- Free plan
- Yes
- Rating
- 4.9★ · 921 reviews
- Trial
- 7 days
The table, without the spin.
| Capability | ShopSEO | Smart SEO |
|---|---|---|
| Reviews on the App Store | None yet (launched July 2026) | 4.9★ · 921 reviews |
| Free plan | Full store audit and score, 50 images, 25 AI credits/mo | Yes |
| Paid price | $19.99/mo, one tier | $9.99 / $19.99 / $29.99 per month |
| Free trial | 7 days on Premium | 7 days |
| Audit on the free plan | Complete: every issue visible without paying | Limited |
| Guided fix per issue | Yes, a written recommendation, not just an error | Minimal |
| Accessibility audit | Included | Not offered |
| Structured data validation | Included | Emits schema |
| Broken link scans | 1/mo free, unlimited on Premium | On paid tiers |
| Plan tiers | Two: Free and Premium | Four |
Smart SEO figures verified against the official Shopify App Store listing on 1 September 2026. Pricing in this category changes often, so check the live listing before deciding on price alone.
- The lowest prices in the category by some distance: $9.99 for a real paid tier.
- Four tiers means you can grow in small steps rather than doubling your bill.
- A long-established app with a stable 4.9 rating.
Choose Smart SEO if: Budget is the deciding factor and you want the cheapest paid tier available.
- A publicly documented review reports that on uninstall, H1/H2/H3 tags, SEO titles and meta descriptions were removed and the reviewer's site structure was damaged. This is the exact failure mode our rollback design exists to prevent.
- No AI search or AEO feature set.
- Reporting is thin compared to the rest of the category.
Choose ShopSEO if: You want an audit that explains each finding rather than a cheap set of bulk-edit fields.
Audit your store before you switch anything.
The ShopSEO audit is free and read-only, so you can run it alongside Smart SEO and compare what each one actually catches before changing anything.