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ShopSEO
Images

Images are most of your page weight. They are also the easiest fix.

Compress what you already uploaded, give every image a real alt text, and stop loading the ones nobody has scrolled to yet.

50
Image optimizations on Free
Image optimizations on Premium
Premium
Lazy loading images & video
How it works

Image compression, alt text and lazy loading for images and video.

  • Compression that keeps the detail

    50 product images on Free, unlimited on Premium. Product photography is what you are selling, so quality is the constraint, not the target.

  • Alt text on every image

    Written to describe the product, generated with AI credits or edited by hand, and useful to a screen reader first.

  • Lazy loading on Premium

    Images and video below the fold stop competing with the content someone is actually looking at.

01

The work is already done, badly

Most stores have thousands of images uploaded straight from a camera. Nothing about your workflow has to change for this to be worth doing once.

02

Alt text is an accessibility feature first

Writing it for a screen-reader user happens to produce the best text for search too. Optimising for the search engine alone produces keyword soup that helps neither.

03

Try it without installing

The image compressor on this site runs in your browser, so you can see what compression does to your own photography before you decide.

Questions

About images

More in the guides, or ask a human.

That is the risk with any compression, which is why it is worth testing on your own images. Use the free browser-based compressor here and judge it on your photography, not on ours.

Turn on images today.

Install ShopSEO free, run your first audit in under a minute, and roll back anything you do not like. No credit card, no theme edits, no lock-in.

New on the Shopify App StoreFree plan — no credit card7-day trial on Premium