Your theme and your apps disagree. Google ignores both.
Most Shopify stores emit structured data more than once, from the theme and from an app, and the two do not match. ShopSEO validates what your pages actually output.
Good afternoon. Your score is up 12 points since 2 Sep.
Performance by page type
- All
- Templates checked
- Free
- Validation included
- JSON-LD
- The format Google prefers
Adds Product, Breadcrumb and Organization markup to your pages, switched on one type at a time.
Validated against the real rules
Required and recommended fields per type, checked against what Google actually asks for rather than what Schema.org permits.
Duplicate blocks found
Two Product blocks on one page is a common and quietly expensive problem. The report names both sources.
Across every template
Product, collection, article and page templates are all checked, so a schema problem in one template does not hide behind a clean one in another.
01
Rich results are the point
Valid structured data is what makes price, availability and rating eligible to appear in a search result. Invalid data does not degrade gracefully: the enhancement is simply withheld.
02
Schema breaks silently
A theme update can strip a block without anything visibly changing on the page. Continuous auditing is the only way this gets caught quickly.
03
You can check before installing
The free schema validator on this site runs the same checks against a single URL. Use it on your own store first.
Good shape
Check one page now, free.
The same checks on a single page, with no install and no account.
The other features
- Store auditA full audit across products, collections, pages, blogs and images, rescored continuously.
- MetadataMeta titles, descriptions and alt text, edited by hand, in bulk, or generated with AI credits.
- Broken linksScans your whole store for dead internal links and tells you where each one is.
- ImagesImage compression, alt text and lazy loading for images and video.
- AccessibilityAlt text for every product image, written from a template you set once.
- AutopilotMeta titles, descriptions and alt text, written as you save, from your own templates.
- AI assistant (MCP)Your store's SEO, readable and fixable from Claude, ChatGPT and Cursor.
Turn on structured data today.
Install ShopSEO free, run your first audit in under a minute, and roll back anything you do not like. No credit card, no theme edits, no lock-in.